It emerged last week that a city accountant who is an obvious gambling addict was offered free Wembley tickets after losing £125,000 while gambling online. The punter thinks the practice is utterly unfair and unscrupulous, considering that winning gamblers like him were being blocked from placing bets while gambling addicts were encouraged to keep losing. Brownlee said he has to secretly enter shops in order to place bets. Tom Brownlee is a statistician who has a history of huge wins. Yet another professional gambler told the Sunday Mail of how he was now prohibited from placing bets at most of the major online betting websites. Sunday Mail spoke to a problem gambler who disclosed how she lost all of her life savings and eventually spiraled into debt after playing on the bet365 website. Politicians, campaigners and bettors believe the practice is not confined to Ladbrokes alone, saying it is rampant in the betting industry. Punters who usually lose were permitted to put down between 200% and 500% of their intended stake.

However, if they’re eventually profiled as unprofitable business, the company ultimately limits the level of stake they can place to as low as 0.01%.

New accounts were initially allowed to place any amount they want (stake factored at 1.0). Customers gamble according to a system-generated standard bet determined by SF. Internal documents show that the company’s Client Risk personnel were in charge of evaluating customers and assigning an appropriate Stake Factor (SF) which refers to customer value. It’s also been revealed that Ladbrokes effectively shut down the accounts of bettors who won big, setting limits to the stake amount that proficient punters were allowed to bet. The company lures non-suspecting punters through numerous promotions.Īfter heavy losses, Ladbrokes showered customers with special odds, cash-back incentives or complimentary tickets to sporting events to entice them to continue betting. High Value Customers (HVC) are persuaded to gamble more and are allowed to place up to 5x their intended stake. Leaked documents show the manner by which the company performed its client risk assessments, after which customers are profiled through a stake factor band. The discovery was made public following an investigation by Sunday Mail which exposed Ladbrokes’ customer audit system. Ladbrokes has been accused of profiling bettors, encouraging losing gamblers to bet more while closing down winning accounts. Ladbrokes, one of the biggest bookmakers in the UK has come under fire for allegedly rigging bets and implementing exploitative customer practices.

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